Following a number of successful years of trading in Altrincham we’ve decided that it is the right time to look for a second site and new town for our coworking business. I’m thrilled to let you know that altspace Warrington will launch this Spring, following an extensive build and fit out in the town centre.
There are a number of factors that you’ll need to consider when you are planning your business or service. Some will be specific to your sector but many will be universal across a lot of trades and professions. In this connected world many of the pre existing barriers that would exclude rural and suburban settings have been removed and in accordance we can be more creative and speculative.
For a shared office to work there are some important considerations to take on board however, I will start by emphasising that these are not as important as a positive market sentiment and personal mindset. My experience has taught me that you can make a location work for you despite not ticking all of the boxes below.
Here’s 5 areas that I focused on when looking for a new town to build a second coworking space.
Small businesses – There needs to be a concentration of small businesses and self employed people within a ten mile catchment area. I’ve learned that people are unlikely to commute much further in Cheshire to visit a workspace.
Accessibility – The office will need to be close to train and bus stations. In addition amenability to local roads and nearby car parking are essential.
Competition – Will you be offering something new or different to the existing serviced office market? A little competition is in my view a good thing and it’s not always going to be possible to be first to market. The key is can you work with other providers and help improve standards for local remote workers and small businesses? Can you promote the town and area in alliance with both the private and public sector?
Continuity – We wanted to offer a consistent service in another Cheshire town. This adds value for existing members who might like an additional base and will help in finding new coworkers.
Where’s the Support? – I have personally met a lot of great people in Warrington and this helped make my mind up. You cannot beat networking or walking around the area meeting local businesses to help your decision making. What’s the community spirit like? Are there other like – minded people and businesses trying to make things work? Supportive parties and positive people will help you hit the ground running.
We open our new space in Warrington in early May. Please keep an eye on our social media for updates.