When’s the right time to get feedback?

Stage 1 : Launch a new product or service

Traditional Startup                                  Lean Startup

2 : Predict the market’s reaction              Research and evalution

3: Invest heavily to offer a final solution         Use feedback cycle to improve or diversify

4:  Hold your nerve during launch         Pivot when required

5:  Focus on one solution                      Offer a variety of solutions

6:  Stubborn faith in offering               Radical change and reinvention if required

7:  Slow adaptation                                 Quick refinement and new direction

8:  Research and evaluation               Return to Stage 1

The Lean Startup : Eric Ries 2009