Start Up School 5 : Research and Promotions

Market Research and Early Promotional Work If you’re starting up in business or deciding to go it alone as a freelancer it’s important to know who your customers will be. This is one of the foundations of your enterprise and will have an impact on your company strategy, marketing plan and promotions. Promotional Work is … Continue reading Start Up School 5 : Research and Promotions

Startup School 3 : Branding your Business

Steve Upham : Director of altspace coworking office, Altrincham Once you've established your company structure and financing then you need to think deeply about naming and branding your business.  It's a cliche but first impressions count and you want to create a favourable presence and emphasise professionalism from day one.  This week I'll cover some recommended … Continue reading Startup School 3 : Branding your Business