What is Account Based Marketing?

We started off our networking evenings in 2020 with a bang last night as we welcomed Merce Cozens from Think Beyond to altspace to chat through some fresh approaches to marketing.  Many companies have long relied on a funnel based approach to marketing or a 'spray and pray' strategy pushing their messaging out to as wide … Continue reading What is Account Based Marketing?

What’s your water cooler topic?

We adopted the phrase 'water cooler moment' from our friends across the pond.  In the world of advertising and media it was the TV highlight discussed the next day in the shared kitchen over a coffee. Basically "What's everyone talking about?".  I'm not confident that it's entirely relevant now as live television viewership falls and … Continue reading What’s your water cooler topic?

Highlights from a big year

Where did that year go?  We've been offering amazing spaces and service to Altrincham's remote workers and small businesses across the last 11 months.  It's been a lot of fun so I couldn't resist having a festive top 3 from 2019 as follows. 10 magical nights of networking  We've hosted some amazing talks from local … Continue reading Highlights from a big year

Brewer leads the way in flexible working

Last week I attended an interesting talk on flexible working in Manchester City centre.  It was hosted at Spaces on St Peter's Square and included an impressive roster of speakers from different industries.  The Manchester Evening News contributors kept it lively and there was some engaging chat with the audience.  On leaving the venue I … Continue reading Brewer leads the way in flexible working