This February we welcomed back Alex McCann from Altrincham HQ to altspace to discuss new trends in social media. In a field that’s constantly evolving and adapting it was refreshing to hear his opening pitch about the importance of being kind and respectful to others.  It’s a code he’s always stuck with and it’s won him a lot of friends and business support.

By having considerate and well intentioned messaging with other businesses you’ll generate goodwill that will outlive a short term transaction.  B2B communications often adopts a scatter gun approach which can be irrelevant or even short with its intended market.  By having a more personalised dialogue you’ll move from purely customer and seller to a broader partnership based relationship.  Think of the long game and be empathetic.  Be kind is a good motto for the new decade, let’s all hope we can sustain the gesture.

The next FSB Meeting is on 16th March from 1800. It’s FREE to all. Register HERE.