With Katy Carlisle & Joana Veiga Ferriera £225 – £350
Would you love to have a stunning new website for your business? And a comprehensive marketing plan that’ll drive customers to your site time and time again? If “sort out new website and marketing” has been on your task list for a while, then come along to this event and pick up some valuable skills.
Over the course of two days, you’ll learn how to create a new website for your business using a tool called Squarespace, and how to put together an effective and efficient marketing plan that’ll drive traffic, interest and sales.
Katy will guide you through the steps of creating your website, from learning to launch. Her hands-on approach means you’ll be able to master the technical aspects of creating, updating and refreshing your website using Squarespace, a tool that’s built for non-techies!
Having a great looking website is fantastic, but you need to know how to attract people to it through social media, SEO, email and other digital marketing channels. Joana will share some digital marketing tips and techniques around how to drive relevant traffic to your website, how to engage with your audience online, how to make your website more visible on Google, and more importantly, how to attract customers online!
What to Expect
This two-day workshop is designed to give you the skills you need to manage your website and marketing with confidence. Unique and hands-on training is delivered without jargon and all levels are welcome. Lunch is included with the price of your ticket, and you’ll receive useful take-home material and even some Squarespace and email discounts.
Day 1 (9:30 – 4:00)
- Plan and create your website structure
- Learn about SEO and keyword research
- Create your website copy using your keyword research
- Develop your website design
Day 2 (9:30 – 4:00)
- Create your blog
- Learn about analytics
- Explore how to sell online
- Create a content calendar
- Create a marketing plan for your new website
Who is Delivering This Workshop?
Katy and Joana have teamed up to deliver this two-day event that is incredibly useful for business owners. You don’t just learn how to build your website, you’ll also learn what to do with it to keep your business healthy.
Katy Carlisle runs The Wheel Exists, where she offers web design and training. She’s been creating websites for clients since 2013 and is a Squarespace Authorised Trainer. She also runs Freelance Folk, a community that supports freelance professionals, and was the winner of the IPSE Freelance Ambassador of the Year Award. An accidental geek, she’s always looking for new tools, apps and resources to share to make lives easier for small businesses.
Joana Ferreira runs JVF Marketing, a digital marketing consultancy set up in early 2018 to help businesses understand the digital marketing landscape without complexity and jargon. Having managed the marketing team at a digital marketing agency for five years, Joana is experienced in all things digital, with a particular love for content marketing and blogging. Also a part-time lecturer at Manchester Metropolitan University, when she’s not working with clients you’ll find her guiding the next generation of young digital marketers.
Here’s what previous participants have had to say about Katy’s and Joana’s training:
“So glad I did @thewheelexists #squarespace training! Really helped me fill in knowledge gaps and got great practical tips from Katy. Highly recommend for any level – stay tuned for my new website and rebrand!”
Sara Benaissa @fraicheink
“To say I was daunted about the prospect of creating my own website is a huge understatement but Katy made it so easy and accessible.”
Naomi Regan @naomicoaches
“I can highly recommend Joana’s training services. She spent half a day with the team delivering a session on the intricacies of digital marketing and campaign planning. We all came away with invaluable knowledge that we are already applying to our services and seeing instant benefits. We will definitely have her back for additional training in the future.”
Senior Account Manager @ Context PR
“I can thoroughly recommend Joana for Digital Marketing training. She is highly organised and efficient. Joana asked me to write a brief of what I needed, and this was followed by a discussion, so that the training day was completely tailored to my needs. It was interesting and engaging and gave me confidence to promote my business in a way which is structured and time efficient.”
Life Coach at Ruth Bigger Coaching
Who is This Event For?
This event is aimed predominantly at business owners or key decision makers who want to make sure that their digital presence is competitive.
- If you run your own business, but don’t feel confident with knowing how to create a website or a digital marketing plan, then this event if for you.
- If you would love to improve your website and digital marketing, but can’t quite afford an agency or expensive consultant, then this event is definitely for you!
- If you’ve been doing it all yourself for years but want to know that you’re doing it right, then this event is for you!
What You Need to Bring
Make sure you bring a laptop with you as you’ll be creating your new website along with the rest of the participants.
What is Included With Your Ticket?
- Lunch on both days
- Free parking!
- All the coffee, tea and refreshments you could want!
- Hands-on training
- 20% off your first year with Squarespace
- 20% off first year with Google’s business email service
- Workbooks and templates to take home and re-use
- Free Freelance Folk Membership for a year
- Loads of ideas, tips and advice
- Discounts on follow-up training or consultancy