by Steve Upham : altspace coworking office in Altrincham
There are some huge benefits in learning more about local business awards. As we approach the entry season it’s important to get sharpen your messaging and send off some amazing applications. The promotional opportunity for nominees and winners can assist you significantly and shape future marketing campaigns. For small businesses we can often overlook the relevance of such awards however we’re often the ones who can benefit the most from the exposure and good sentiment surrounding such events.
This June altspace hosted our monthly networking event on our roof terrace with the Federation of Small Businesses on the hottest evening of the year. It was an amazing night where we learned about the FSB Greater Manchester & North Cheshire Business Awards. The event organiser Don’t Panic fronted by Nicky Wake gave an engaging talk on the motivations for small biz owners to apply before the September deadline. Here’s a summary of some of the benefits.
- Exposure to an experienced mix of business people within the FSB network
- The potential to be nominated for an award offering free promotion
- Further positive PR can be associated with those lucky enough to win / go forward to the National awards
- There are a diverse range of categories and you are free to nominate your company for as many as you wish
- Customers or clients can alternatively nominate you and offer priceless feedback
We were fortunate to hear from 2016 winner Deepak Oberai of Albert Opticians in Wilmslow who spoke of the platform the Customer Care Award gave his business. Following on from regional and national nominations, Albert Opticians optimised the raised awareness and planned associated events later in the year. The awards had a big influence on their promotions and advertising.
The Social Enterprise Winners in 2016 were Aukids Magazine ( Children with Autism ). The charity were able to utilise the FSB’s nomination and winner’s branding and place it in a prominent position on their magazine cover. This nicely illustrates how relevant awards can offer a company credibility and endorsement as experts in their chosen field.
FSB Manchester and North Cheshire Award nominations are free for FSB members.
altspace is Altrincham’s coworking office. Contact us below.
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