How to deliver the perfect elevator pitch

By Steve Upham : altspace coworking office, Altrincham We've all been there.  You're given a minute to tell everyone present about your business.  Where do you start and importantly what should you focus on?  It surprises me how many people can lose the room by talking for too long or taking unnecessary deviations.  The perfect … Continue reading How to deliver the perfect elevator pitch

Know your market – How and why

  If you’re starting up in business or deciding to go it alone as a freelancer it’s important to know who your customers will be. This is one of the foundations of your enterprise and will have an impact on your company strategy, marketing plan and promotions.  Put simply without some insight into your potential … Continue reading Know your market – How and why